Privacy Policy

Pictura: Art Puzzle Journey (“we”, “us”, “our”) is committed to respecting and protecting your privacy. This policy explains how we collect, use, share, and protect information when you use the Pictura: Art Puzzle Journey mobile application (“App”).

By installing or using the App, you agree to the practices described in this Policy. If you do not agree, please do not use the App.

1. Scope of Application

This Policy applies to the Pictura: Art Puzzle Journey App on Android and (if applicable) iOS, including features such as:

• Gameplay, progress saving, and content unlocking (Themes, Masterpieces).
• Displaying advertisements (free version).
• Usage analytics and crash reporting.
• Downloading remote contents and assets (remote themes).

2. Data We Collect

We only collect data necessary to operate the App, improve the experience, and support our advertising and in-app purchase models.

2.1. Information You Provide (Voluntary)

We do not require account creation and do not actively collect direct identifying information such as your name, address, or phone number.

However, if you actively contact support (e.g., via email), we may receive and store:

• Content you send (error descriptions or feedback).
• Your email address and any information you voluntarily provide in the communication.

Purpose: To provide support and resolve reported issues.

2.2. Device Identifiers & Advertising Identifiers

The App and/or partner SDKs may collect the following identifiers:

• Advertising ID: GAID (Android) or IDFA (iOS, if permitted).
• Technical identifiers related to measurement, advertising, and anti-fraud (depending on the SDK).

Important Note: The Advertising ID is a user-resettable and user-deletable identifier. In some jurisdictions, advertising identifiers may be considered personal data. We clearly describe how they are used and your control rights in this Policy.

2.3. Device Data

We and/or our partners may collect:

• Device model, operating system version, language, and time zone.
• Screen and display information (size, ratio).
• Basic network information (connection status) to load content and display ads.

2.4. App Activity / Usage Data

We may collect behavioral data to understand how players use the App, for example:

• Game progress (completed levels, unlocked themes).
• Interaction events (button presses, session duration, frequency of play).
• Performance metrics (loading times, experience stability).

Purpose: To improve gameplay, balance difficulty, and optimize the user experience.

2.5. Diagnostic & Error Data

We may collect:

• Crash logs, stack traces, and technical error information.
• Stability metrics to fix bugs and improve reliability.

2.6. Approximate Location Data

We do not collect precise location data (GPS). However, approximate location may be inferred by analytics and advertising services (e.g., from IP address or region settings) to:

• Measure advertising effectiveness.
• Deliver region-appropriate ads.
• Analyze statistics by region.

2.7. In-app Purchases (IAP)

If you make a purchase (e.g., “Remove Ads”, coin packs), the transaction is processed by Google Play Billing. We:

• Receive purchase status and receipts (purchase token) to verify and unlock content.
• Do not collect or store your card information or payment details (processed securely by Google).

3. Purposes of Data Use

We use collected data for the following purposes:

• Core Operation: Saving game progress, unlocking content, and downloading remote assets/themes.
• Service Improvement: Analyzing usage behavior to optimize gameplay and UI/UX.
• Bug Fixing & Stability: Detecting and fixing crashes and technical bugs.
• Advertising: Displaying ads to maintain the free version of the App.
• Operational Customization: Fine-tuning game parameters remotely (e.g., via Remote Config).

4. Data Sharing & Third-Party Services

The App uses trusted third-party services for its operation. These services may collect and process data according to their own privacy policies.

4.1. Google AdMob (Advertising)

We use Google AdMob to display ads. AdMob may use device identifiers, ad interaction data, and approximate location data to display personalized or non-personalized ads (depending on user choice, consent, and region).

4.2. Google Firebase (Analytics / Crash / Remote Config / Storage)

We use Firebase for:

• Firebase Analytics: Usage statistics and behavioral analysis.
• Firebase Crashlytics: Collecting crash logs for bug fixing.
• Firebase Remote Config: Updating game parameters without requiring a store update.
• Firebase Storage: Managing and downloading game assets (e.g., new themes).

4.3. Google Play Billing (Payments)

We use Google Play Billing for IAP processing. We only verify purchase status to unlock content and prevent fraud.

5. Personalized Ads and Consent (EEA/UK/Switzerland)

In regions such as the EEA, UK, and Switzerland, serving personalized ads requires an appropriate consent management mechanism.

The App may display permission notices and manage choices using Google's User Messaging Platform (UMP) to collect and store consent status for advertising and measurement in accordance with local requirements.

Changing Your Choice: Within the App's supported features, you can reopen the Privacy / Ads / Consent section (if available) to change your ad choices or withdraw consent at any time.

6. Your Controls (Android / iOS)

6.1. Android – Advertising ID

You can reset or delete your Advertising ID in your device settings and turn off ad personalization through your Google account settings.

6.2. iOS – App Tracking Transparency (ATT)

On iOS, if the App intends to access the IDFA for tracking purposes, the system requires an ATT permission popup. If you do not allow it, the App is not permitted to access the IDFA for tracking.

7. Your Rights (GDPR/CCPA/CCAL)

Depending on where you live, you may have the following rights:

• Request access to data related to you.
• Request deletion of your data (within our identification and processing limits).
• Object/Opt-out of personalized advertising via device mechanisms.

Note: Since the App does not typically use user accounts, you may need to provide your Advertising ID (or IAP transaction info) to help us better support your deletion or retrieval requests.

8. Data Retention

• Analytics & Diagnostics: Data is kept for the period necessary for the purposes above, following platform mechanisms (optimized for operation and improvement).
• Support Emails: Communications may be kept until the issue is resolved and/or as required for legal compliance.

9. Data Security

We apply reasonable measures to protect data, including secure connections (HTTPS/TLS) and limiting internal access. However, no method of transmission or storage is 100% secure.

10. Children's Privacy

The App is not directed to children under 13 and we do not knowingly collect personal data from them. If you believe a child has provided data, please contact us for review and deletion.

11. App Permissions

The App may request the following permissions:

• Internet: For ads, analytics, and downloading remote assets.
• Network State: To check for an active connection.
• Vibration: For haptic feedback during gameplay.
• Billing: To process in-app purchases.

12. Contact Us

If you have any questions or requests regarding your privacy, please contact us:

• Developer: AppMaven Studio
• Email: hacong86@gmail.com
• Website: appmavenstudio.com

© 2026 AppMaven Studio. All rights reserved.